Categories
Technology

This is not the Yahoo! I used to like

For the longest time, I have been a fan of Yahoo! as a company, a brand, and a web service provider. As a brand Yahoo! had a fun vibe that made rooting for it fun. I genuinely thought Yahoo! Mail Beta (now referred to as ‘The All-New Yahoo! Mail’, because marketing types aren’t very creative) was a good design and had members from their team dropping by to read my blog, insisted that online conference for my school’s computing club took place nowhere else other than Yahoo! Messenger (club members who usually used Google Talk – and often tried to convince me to use that instead – had to dust off their old Yahoo! IDs to sign in; I was totally a dicktator about this), I had members from Yahoo!’s engineering team emailing me thanking for the feedback I gave on their products. I evangelised them to the extent that I was a small part in an online marketing campaign they had too – I remember I even had to fax back release forms to Sunnyvale, CA for this.

Long story short, I like Yahoo! a lot. Or used to. For fuck’s sake, I used Yahoo! Search as my default search engine.

The company has been an underdog, now that you think of it, ever since Google launched Gmail back in 2004 – and who doesn’t like an underdog! I always considered what its problem was more of a marketing and image problem – a problem of making things ‘cool’ with geeks again – and perhaps working a bit more on technology. When I visited Yodel Anecdotal – the Yahoo! Corporate Blog – 2-3 years ago announcements used to be about something new or the other that Yahoo! was doing. It was a company that was trying.

The latest announcement on Yodel Anecdotal today is about how they plastered a FedEx ad on one of their sites.

Video interviews with Yahoo! employees nobody gives a fuck about (except for, bless her, the employee’s extended family).

Weekly search trends – which is nothing other than filler fluff for times when they have nothing to talk about.

Plastering Puss In The Boots movie ads on Yahoo! Movies.

Ben fucking Stiller’s face filling your Yahoo! home page.

Another one about a Barnes & Nobles Nook reader ad on Yahoo! Shine.

You know what that Barnes & Noble ad announcement reads? (I’m not making any of the following excerpt up.)

The “Close X” button is displayed prominently at the top right, which brings the user back to the normal browser view. The thin Nook banner remains along the top to compliment the 300 x 250 Nook window on the right. The wallpaper then fills in with Nooks displaying different book covers.

The “Close X” button is displayed prominently at the top right, which brings the user back to the normal browser view. Are you fucking kidding me??? Is this the most exciting thing Yahoo! can muster up – across all the projects its employees were working on that week – to announce on its corporate blog?!

If yes, then I’m very worried that Yahoo! has completely lost it. Yodel Anecdotal once was a hub of showcasing what the company was innovating on, and now it is just a loud sales brochure for display advertising on sites it owns. Either that, or a sales a brochure for a multi-billion dollar buyout from investment companies who couldn’t care less whether Yahoo! is a media company or a technology company as long as financial jugglery can show profits.

I can’t help but think that all the video profiles of all and sundry employees is merely a memo handed down by HR to keep morale up among its troops so that the decent ones don’t jump ship while Yahoo! finds itself a buyer.

It’s easy to blame recently-fired CEO Carol Bartz for the mess as she couldn’t help with providing a clear technical direction. (I do think she did a half-decent job of beefing up Yahoo!’s original content news teams globally, from personal experience I’ve heard from people working in Yahoo! News teams.) Yahoo!’s attitude run deeper, tracing its roots back to the co-founders themselves who told Google to fuck off as all Yahoo! cared about was display advertising (to paraphrase wildly).

Yahoo! bought Flickr and launched many new services either through acquisitions or in-house services. Yahoo! does seem to have a reputation of a company where acquired startups go to die – think blo.gs, MyBlogLog, Jumpcut, Zimbra… Almost all in-house experiments are mothballed now, acquired services sold or shut down, and there are murmurs that casual users have started backing away from Flickr. I haven’t heard of anything new Flickr has done in a long while – at least nothing good enough to be more important than a description of how rollover ads get closed with contact details for Yahoo!’s advertising team (who are WAITING FOR YOU RIGHT NOW IN CASE YOU WANT TO PLACE AN ORDER!!! HURRY OFFER VALID ONLY TILL STOCKS LAST!!!)

I’m being harsh. Off-late, Yodel Anecdotal has once again started including product updates albeit after a year of more or fluff, fluff, and more fluff. Yet even with the course correction things aren’t the same. Most interesting news is about content deals or existing products being launched in new markets.

To this day, I use Yahoo! Mail. Yahoo! Mail has had an image problem among geeks ever since Gmail launched but even friends who don’t care about technology laugh these days at the notion of using a YMail address. (My saving grace is at least I have a ‘respectable’ lastname/firstname combo as my ID instead of embarrassing_name666 or something similar.) 4-5 years ago if you put Gmail and YMail’s side-by-side you could see how much richer the latter was. Tabbed UI, auto-embedding YouTube videos, image slideshows, (then later using OtherInbox, before Gmail had Priority Inbox) intelligent sorting of email – YMail got all of this long before Gmail did. When Gmail launched, it was minimalistic in features. It’s 2011 now and you know what, Gmail has gone miles and miles ahead while YMail has stagnated over the past few years.

My university and work email IDs cover all my university / work needs respectively, and Facebook (Twitter, WhatsApp, Skype…) cover everyone else I need to communicate with online. I send – maybe – 2-3 emails at most from my personal email account. Eventually I will move on from my current workplace and university, and then I will need to use a personal account – and I’m pretty sure I would use Gmail for that simply because it’s better now both on desktop and on mobile. (Yahoo! Mail for Android is fucking ugly.) The only reason why I stick with Yahoo! Mail is how much of a pain it would be to shift all my logins for other websites to my Gmail account, for now. And when a self-confessed fanboi for a company says the only reason he is sticking to their product is inertia, things are very wrong indeed.

I don’t know whether it is even possible for Yahoo! to get back in the game now. It is no longer the company I used to love as a user.

Categories
Personal Reflections

The Broken News Reading Experience

There used to be a time when I could claim that I was thoroughly acquainted with current affairs. Pick up a topic for conversation from a newspaper within the past few weeks and chances were that I’d read about it and had an opinion or two. (That pretty much was my job when I did a gig at Youthpad as content writer/editor.) I read newspaper(s) from cover-to-cover; it was a ritual for me – an activity I used to set aside time for in my daily schedule. I was proud of the fact that I wasn’t one of the ignorant, unwashed punters who have no clue when a news reporter asks them for a sound bite. Whatever happened to that me? I no longer read newspapers and I’m barely aware of what’s going on in the world!

I’m not acting differently from many others when I say I read most news online these days. How do I discover the content I read? Mainly, through Twitter / Facebook shares, Reddit links, and blogs I follow. Yet, I’m starting to think this might be a fundamentally flawed model for news discovery. That Pulitzer Prize-winning journalist? Yeah. His 5000-word magnum opus carries as much weight in my Google Reader list as that funny picture of a cat speaking in misspelled English reblogged on Tumblr. I’m subject to whatever catches the fancy of masses. The range of people I follow ensures practically any article that ‘goes viral’ in topics I may be interested shows up in my timeline yet it feels like living in a bubble of opinions.

Every other full moon, I get fed up of this ‘more of the same’. I resolve to set aside half-an-hour daily to read all sections of an aggregator like Yahoo! News or a newspaper’s website (usually The Guardian or The New York Times, because I’m a liberal hipster like that). I could probably spend that much time daily anyway, can’t I? I could stop being at the mercy of what everyone else thinks is cool and discover things myself!

This love affair seldom lasts long. Say I start off with ‘Top Stories’ or ‘Most Popular’, I read an article about the latest iDevice from Apple. Cool. I click through to ‘Technology’. Same article again, but to be fair it is a technology-related news item so I let it slide. Click through to ‘Business’…and the same article is there again, just with a lower importance now because it’s only tangentially related. The more I try to scan through sections, the more I find an incestuous spiderweb of hyperlinked sameness. Hey, it’s great if you only read a select few sections knowing that you’ve lesser risk of missing out news that affects you but if you do read multiple sections, it’s easy to become bored quickly.

Last weekend, I was about to catch a train and wanted to keep myself occupied for the hour-long journey ahead of me, so I bought a real printed newspaper. I didn’t want to read articles on my phone as I was heading for a night out and I needed my battery to last. And thus it was on that train journey reading my copy of i by The Independent that I realised why I years ago I enjoyed reading newspapers I could hold in my hands. There is an editorial voice doing the heavy-lifting of deciding which news stories get importance, how many words to go with it, the adequate amount of text inserts to explain jargon. It is just so simple scan a physical printed page. Guess what? Stories aren’t repeated either! I can flip from Page 3 to Technology to Business without needed to read an the article that’s related to all them categories thrice. Fancy an article? You can just read it. Your eyes just glide along the page. No tapping. No pinch-to-zoom.

I know how I sound right now. What I’m trying to communicate is how much less hassle it was easily being able to read an article about rugby or a reality TV show fluff article if it caught my fancy when I skim-reading on paper, whereas on a website I may have never visit those sections. I don’t know about you, but paradoxically I find that when I visit news websites on consecutive days, I’m more likely to find the same articles on digging even slightly deeper than the highlighted articles. This is when a printed newspaper is consistently different each day! Whether this is a calculated move to position the latter as a ‘premium’ product or not, you would expect websites to be more volatile.

Yet, much like that baby in the video above playing with an iPad, I too felt annoyed. When I read something interesting, I found it frustrating that I couldn’t look up previous or related news stories. I wanted to poke my newspaper with a stick. Why didn’t it move? Why can’t I switch to a YouTube video of an adorable baby in the middle of reading a dispatch from Tripoli? Entertain me! ENTERTAIN ME!

In the digital world, everything is ‘content’. E-papers. Blogs. Webcomics. Pulitzer Prize-winning journal articles. Reddit. This ‘content’ is not to be analysed and digested, but to be ‘consumed’. You can make it look pretty by swapping out Google Reader with Pulse Reader or Flipboard but the user experience feels like a repetitive chore. Tap. Scroll scroll scroll. (Do you have any idea how many scrolls it takes to finish a respectable-length longform article?) Hit back button. Scroll scroll scroll.

Take Pulse Reader, the current gold standard for aggregation apps which in its iPad avatar was praised by Steve Jobs himself in a keynote presentation. Beautifully designed app. Seems great when you play with it for a while. Where it all breaks apart for me is that it expects me to add news sources, and then scan stories myself to see what interests me. If I add both Techcrunch and Ars Technica, or Wall Street Journal and Washington Post, I then have to weed out duplicate stories myself. This isn’t a shortcoming of just Pulse Reader as much as it is an Achilles heel for a majority of aggregation apps. The illusion of ‘beautiful aggregation’ also falls apart when every now and then Pulse’s parser messes up in correctly determining article bylines too.

News Republic adopts a different approach. This app lets you select topics you want to follow and displays relevant news stories. This approach takes care of the duplication issue…except News Republic only shows items from wire services such as Associated Press and PR Newswire. Not the cream-of-the-crop sources, so only good for a quick summary of trending news stories.

I quote these two apps as examples as they cover the two main aggregation models being pursued currently. What I really want is a Google News style mashup of the two: let me choose my favourite sources from a list, and then display the ‘best’ article for a particular news story from one of them. To be fair, Google News does this already…but without a thoroughly compelling user experience on mobile platforms beyond ‘a list of blue links’. Google News is the closest thing I’ve found to what I desire, except when its algorithm makes a boo-boo like filing ‘Passengers stuck on a plane for eight as Gatwick Airport’ under ‘Entertainment’. Amusing it may be for our robot overlords, but such glitches leave a sour taste in my mouth – wishing there was human editorial oversight, or a smarter algorithm. I wonder why no startup has taken a crack at this idea. Even if such an app does exist or is developed in the future, that still doesn’t solve the repetitive tap-scroll-back-rinse-repeat user experience most content apps tend to have.

I’m starting to see measurable benefits in going back to reading news on cut-down trees. There’s a small hiccup though: subscribing to a newspaper, compared to the free lunch of web content that I’ve become habituated to, seems prohibitively expensive! A yearly subscription of The Guardian will cost me 372 per year

…or, The Independent will cost me upwards of £600 a year!

That’s almost as much I would budget to visit 2-3 countries (which is the only metric I resort to off late as a benchmark for expensive purchases). I’m not surprised because good content does cost money to produce. You still have to concede this seems expensive! I wonder whether showing ads for Samsung Galaxy Tab or something else equally banal on The Guardian‘s Android app earns them as much money as subscriptions.

I’d love to meet midway – perhaps with a weekly magazine subscription which often costs not more than £100 a year…except that there are practically no weeklies in the UK. Unlike in the US, where there are so many choices like Time, Newsweek, The New Yorker, Slate, et al. The only (half-hearted) attempt is Guardian Weekly, which doesn’t appeal to me as due to its lifestyle-focussed content. I would take well-written, analytical long form articles (Longreads.org is currently one of my top news sources) any day over linkbait crap that the news industry loves so much these days. Please, I don’t want to read Huffington Post rehashes typed out by monkeys on thousands of keyboards around the world.

I am going to try an experiment starting this week: to pick up a newspaper each day and see if I can fit daily reading into my schedule. What do you folks feel? Do you find yourself equally out of touch with current happenings, or your reading habits altered by a never-ending stream of (free) web content?

***

When I was a kid, Hindustan Times used to have a weekly supplement called HT Next. It used to be all of four pages and pure awesome. I still remember how one of its very first editions carried a review of Harry Potter and the Philosopher’s Stone long before the series became cool. It used to have exclusive sneak peaks on upcoming shows on Cartoon Network’s ‘Toonami’ (back when it was good). The last page was dedicated to an eclectic range of trivia: origins of weird idioms, odd bits of India to visit, ‘cool’ scientific discoveries out of the pages of Popular Science. I think that’s how I fell in love with trivia quizzing.

There used to be weekly quiz on the last page from current affairs and trivia. Boy, did I love that. Prizes were usually Tekson’s Bookshop vouchers and I spent every one of those blank cheques building my Tintin and Calvin & Hobbes collection. 😀 Later on, Teksons withdrew its sponsorship and was replaced by Orient Longman (publishers). Orient Longman, cheapskates that they were, used it as a channel to clear off their stock. Over time I accumulated books on: an analysis of the mathematical constant e (yes, a whole fucking book on it), history of Indian cuisine, a field guide to butterflies and moths of south-west India, innumerable short story and poem anthologies. Also, every single time with this random crap I also got The Orient Longman Learners’ Dictionary. Every. Single. Time. This got to the point that I when I met friends at school I used to go “Ay! You’re my bro! Here, take a free dictionary.” (Nobody seemed to mind because a notice had been issued asking all students to buy a dictionary.)

Still, I looked forward to every trip with my dad to Hindustan Times‘ headquarters at Kasturba Gandhi Marg to collect my prize. I remember how thrilled I was as a kid the first couple of times I visited to get issued a visitors’ pass and OH MY GOD I’M INSIDE THE HEADQUARTERS OF A NATIONAL NEWSPAPER! Oh, and as I progressed further along in school, approaching high school, I also noticed how drop-dead cute the woman who was in-charge at HT Next for meeting us quizzers was.

HT Next in its first avatar was so delightfully quirky! (I think I was a hipster even when I was twelve-years-old.) I collected every single edition and did in fact have them around for many years until we moved houses. Its next avatar – one which exists to this day – was as a stripped-down and slightly customised version of the main Hindustan Times edition. I read that in school, and come back home to read Times of India. Later, when our school switched loyalties to give us Times of India subscriptions instead, I read that in school and came back home to read Hindustan Times and The Hindu. (The Hindu carried the best crosswords out of any Indian newspapers in those days.)

I collected interesting articles I came across in these newspapers by filing away news clippings in folders. I had a pretty extensive collection running into hundreds of articles spanning many folders over the years. Yet, when you think of it now it’s so hard to file away a news story for long-term archiving! You only have to visit a Wikipedia article linking back to news articles from 90s to encounter broken links. Articles lost from easy discovery, perhaps forever, due to inevitable switches of content management systems at news sites. Archival and discovery of good news content is fundamentally broken in today’s web-centric distribution model.

I know I don’t have as much free time these days to read multiple newspapers or to start a news clipping collection, but at some level my present desire to read printed form newspapers is to capture that magic from my childhood againof being able to read good content in an easy-to-digest form whenever, wherever.