Tag: VoiceTAP

Third in the VoiceTAP series of calls on careers was Law. There’s more to go so do check out the VoiceTAP website for more advice on careers and colleges that you want to join. The experts on call for law were Vedantam Seshaiah Shasthri (Assistant Dean and Professor at National Law University, Jodhpur) and Avishek Prasad (Associate at Amarchand & Mangaldas & Suresh A Shroff & Co) – a nice combination of experts because you had both academia and industry professionals.

Listen to VoiceTAP Law as a career call by clicking here

Law as a career – in a nutshell

If working for a company with incredibly longs names & ampersand symbols gives you a high, law is definitely the career to be in. 😉 There are routes to get started with law in India. The first is an integrated BA, LLB degree of a duration of five years that undergraduates can join; second is a postgraduate degree which is of a duration of three years and can be done by someone who already has a bachelor’s degree in some field. There are no other options available because Bar Council of India (no, it’s not a group of autocratic bartenders – oh dear, am i going to get sued for this?) lays down strict rules on the hours / years of teaching that a candidate must have to be qualified as a lawyer.

At the undergraduate level, the top rung is occupied by the 14 autonomous National Law Schools – of which National Law School of India University (NLSIU), Bangalore is the most reputed. As far as law is concerned these are considered to be as prestigious as IITs or IIMs. Admission to these was a harrowing process earlier because each one used to conduct its own separate entrance exam. However in 2008, the NLS decided to adopt a unified entrance exam called Common Law Admission Test (CLAT). Below these are university law colleges, government law colleges, and private law colleges. The ones I linked in the last sentence are the most popular alternatives in Delhi, but there are others. At the postgraduate level, you have a bit more flexibility as law colleges allow you to choose specializations to go in for such as corporate law or criminal law.

Once you are done with an undergraduate degree, you can join a general law firm, or opt to go for a job in a law firm dealing with specific areas such as intellectual property law, insurance law, et al. The latter option is suggested only if you are really sure of which line to take up; otherwise it is advisable to join a general corporate law firm and then branch out from there. Now all this was for corporate law. Criminal lawyers ususally as individuals at the trial court level so there are no criminal law firms as such. If you are interested in criminal law then you can join in on the team of lawyers which assists a major criminal lawyer and then proceed from there.

If you join a corporate law firm you join at the level of an ‘associate’ in the firm. As with any profession your rise in the firm is determined by how adept you are in law and how well you play in a team. Typical rise to the next level – that of ‘senior associate’ – takes around 4-8 years on an average. At this level you are given a bit more freedom in dealing with clients. Further up you have ‘principal associates’ and ‘salaried partners’. Salaried partners get pay almost at the level of partners in a law firm but don’t get their name added on to the firms name. The highest level, of course, is a partner in a law firm. This is the case in a large corporate law firm but trajectories can be different for other specializations in the legal industry. Also note that although job title might remain the same for many years, within that same job title there are multiple ‘levels’ – so your seniority and salary will increase according to performance. Criminal lawyers are dependant more on their own skills while ones with an entrepreneurial bend might contemplate starting their own law firm (given that capital is available) after working for a few years.

Further reading

One of the major challenges that you will have in finding out information about careers in law is that no lawyer on law firm in India has a website. This is not due to any of them shying away from technology but because of Bar Council of India rules that prevent lawyers from advertising their services in any medium or in any form. (To get in touch with lawyers, the best you have are third-party lists.) To circumvent this issue what many in the legal profession do is to set up websites giving information on Indian law in general. (Most of these are terribly designed.) Let’s have a look at some of these resources. I haven’t included any ‘worldwide’ resources simply because that wouldn’t make sense – you’ll be dealing in Indian law after all.

• Career Launcher’s LST programme: If you’re looking for coaching classes for CLAT or other undergraduate law school admission tests, Career Launcher’s courses are by far the most popular – and some say, successful. Check out the extensive FAQ section on legal education in India even if you’re not interested to join coaching because it will give you basic information which you need. You do even correspondence courses from them if you feel you can’t take time out for classroom courses. There are some other coaching institutes too.
• Mint 2008 ranking of best law colleges in India: This survey carried out by HT Media’s Mint business newspaper ranks the best law colleges in India.
• Indian Kanoon: Indian Kanoon is a search engine for searching up details on Indian laws, past judgements, etc. This data is collated from indiacode.nic.in and judis.nic.in. Could be useful for the law bits of entrance papers and / or as a resource once you’re in college and looking for getting into law for postgraduate studies.
• Cyberlaw India: Classic example of lawyers / law firms trying to evade Bar Council restrictions on having a website. This is useful information for those who want to specialize in cyber law; owned by Pavan Duggal, considered to be India’s top cybercrime lawyer. (Too bad he doesn’t seem to be aware of private whois registration.) Another such site is this.
• Intellectual Property law in India: Intellectual property (IP) is a hot topic in legal circles and this niche offers an interesting choice of a career for those who seek something ‘different’. Get better acquainted with the field on this site.
• The Consumerist: I said I won’t be listing global sites here, but I had to mention The Consumerist – for general reading. This is a blog on consumer affairs – mostly US-centric but worth reading nevertheless.

Bottom Line

A career in law is an exciting career option for those who have good analytical ability and the ability to work well in a team. Entrance tests are primarily designed to check a candidate’s prowess in logical reasoning, English, and basic law. Offers career prospects of working both as an independent lawyer or in a law firm, depending upon your preference. You can always decide to become a judge too after working as a lawyer!

VoiceTAP‘s call on Advertising as a career was held yesterday, 20th May 2009. Unfortunately I was not able to make a post on this sooner because I kept getting disconnected from the call multiple times yesterday. Before I begin, there’s a quick poll that VoiceTAP is conducting on what kind of sessions you’d want, so if you can leave your response below that would be nice.

Listen to VoiceTAP Advertising as a career call by clicking here

Advertising as a career in a nutshell

The expert on call was V Subramaniam, who has worked in a senior position with advertising major Ogilvy & Mather. A lot of the advice given in the Event Management as a career call is equally valid for the realm of advertising too, so I would suggest you read up that first. While there are courses for advertising, most of these are postgraduate specializations. Just like in event management, the academic background that you’re coming from is not a roadblock to a career in advertising. Instead, it is your creativity and passion for the field that counts. Within the specific field of creatives, you have two different specializations – namely, copywriting and artwork. For specializing in artwork, design courses from National Institute of Design is a reputed institute which accepts students at the undergraduate level too. With the advent of online advertising and use of computer-aided graphics design, doing a course in this area may be beneficial too. Wigan & Leigh College and Amity School of Communication offer programmes in this field.

Most of the courses specializing in advertising however are mostly at the postgraduate level. Thus, if you want to join a course at the undergraduate level then you can join mass communication, journalism, or English (Hons) courses. Ideally this sets you up for the copywriting line but then you can always cross over to something else.

Getting into advertising has become more competitive – regardless of whether you’re doing a course in the field, or a course in an unrelated field. It is vitally important that you start building a portfolio – which will help you intern at companies and give you some hands-on experience. One way of going about this to, say, make an ad poster or video or something along the same lines for your favorite products. If you’re good at photography, then upload your pictures to Flickr – it has a really vibrant community, and you are sure to get feedback from others on how your photos are. Check what the pros do by browsing through Flickr Explore images. Make sure to be an active participant by commenting on others pictures.

Flickr is good for those who’re more interested in photography-type artwork for advertising, but if you’re more into graphic design work, then deviantART is the place to be in. deviantART is a website dedicated to sharing and discovering artwork and this will be of immense help to those who want to go into artwork specializations. You will eventually need to edit even photographs, so this is something you should check out even if you’re more interested in photography. Image editing is done either in Adobe Photoshop or Adobe Illustrator – knowledge of both will be necessary. The best place for Photoshop tutorials is Psdtuts+ (Psdtuts+ even has a video channel for demonstrations). If you don’t want to spend money yet on these commercial software, try out The Gimp (raster editor like Photoshop; basic tutorials are available here, and books – some of them free – are available here) and Inkscape (vector editor like Illustrator).

The second specialization is copywriting. Taking up a course in English or mass communication helps create a base for you, but it is strictly not necessary if your writing is good. One way of improving your writing and getting feedback is to start blogging. You no longer have to write on sheets of paper and keep thinking on whether your creative writing is good or not when you can put it up online and get genuine feedback from people – this could be constructive criticism or encouragement, both of which can be useful to you. Setting up a blog is free and the best place to do that is WordPress.com. (The other major alternative is Blogger.com, but it often doesn’t function properly these days.) On the technical side, you’ll probably need knowledge of Adobe InDesign (free alternative is Scribus). Adobe PageMaker is an older (now deprecated) but still widely used software.

Further Reading

The amount of content that you’ll find online

• What an Advertise-Meant?: Blog doing in-depth analysis of prominent ads in the Indian media space. You’ll find details of how the ad was shot, the creative process behind it, and ratings of the ads on various parameters. This is blog is such a pleasure to read!
• Copyblogger: If you plan to go into copywriting, then this extremely popular blog is a must-read. It focuses more on digital media, but copywriting tips given are equally valid for ‘traditional’ media.
• Campaign India: Campaign India provides comprehensive news of developments in Indian advertising. It features interviews with prominent Indian advertising personalities; an added bonus is the job listings section. They also have a video channel.
• exchange4media: exchange4media runs two popular magazines dedicated to the Indian ad space – one is a monthly magazine called Pitch, and the other is a weekly called Impact. You can read Pitch online for free, but a subscription is required for Impact. (I also think that calling the online version ‘e-dition’ instead of ‘eEdition’ makes more sense, but then that’s just me.)
• YouTube: OK, everyone knows about YouTube of course, but maybe not many of you know that you can find almost any ad that you’ve seen on television on YouTube. These are uploaded mostly by fans and you can search these out easily by searching for ‘companyname ad india’, with a few more descriptive terms if needed. In most cases, the description and comments sections contain trivia on the agency behind the ad, actors / models featured in the ad, interesting anecdotes on how the ad was shot erc. As far as I know there are no ‘official’ YouTube channels of ad agencies where they put up their ads because I’ve never encountered one, but do correct me if I’m wrong. Sometimes though you might find a company which has an official YouTube channel and puts up its ads on it – or a an employee or a fan of that company who puts up videos. Once you start looking around for a couple of videos for the brands you’re interested in, you’ll be able to track down these users and subscribe to them for future updates on the brands you like. You can even look through the category Mad Ads on my blog – not been updated for a while though.
• Lürzer’s Archive: This is a paid resource, but well worth the price. It collates the best ad campaigns across any medium with commentary on them. (Thanks to the Buddhi Tree Free for pointing me to this!)
• Ads of the World: A blog, with an active forum that archives interesting ads from around the world.
• I Believe In Advertising: Similar to the one above, it posts daily updates on interesting ads from around the world, almost daily.
• Ad*Access: Collection of ads in American and Canadian newspapers from 1911 to 1955. It’s might interesting to go through this archive of how advertising used to be done in those days!

Bottom Line

Advertising is most certainly a demanding profession, and it needs a lot of creativity. You’ve gotta come up with stuff that the customer is going to remember – and distinguish your client from its competitors – right up to the point the customer buys a product. Having a sense of humor helps too. Don’t get too hung up about the technical aspects (such as software) – that is not a major concern when you’re working.