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Rise of the (venomless) cobra

GI Joe Rise of the Cobra movie posterMy rating of GI Joe: Rise of the Cobra: B- (Fair)
Cast: Channing Tatum, Sienna Miller, Dennis Quaid, Christopher Eccleston, Joseph Gordon-Levitt, Rachel Nichols, Jonathan Pryce, Arnold Vosloo
Directed by: Stephen Sommers
Studio: Paramount Pictures

GI Joe: Rise of the Cobra belongs the same category of movies as Transformers – ‘lovingly’ referred to as ‘war porn’ by critics. An assorted collection of slow-mo shots of military equipment and special-op military forces. Heck, even GI Joe is a Hasbro toy-line – so that was something expected. And with Stephen Sommers – the Mummy guy – at helm, you can’t expect anything other than a popcorn action flick. My interested in this movie was piqued when I watched its trailer. The Eiffel Tower crumbling to bits? If this didn’t beat Transformers in sheer entertainment value, I don’t know what would.

Before I begin the review here’s a bit of trivia, since it has been pointed out to me that I’m the most likely person to know random facts. Random Fact Of The Day is that Sienna Miller’s boobs caught fire while the movie was being shot. Details are sketchy as to whether an explosion was involved or they spontaneously self-combusted due to their hotness. Thankfully, as it transpired, no valuable assets were lost.

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Watch the trailer for GI Joe: Rise of the Cobra

I admit that I’m not familiar with GI Joe lore. I played with GI Joe toys when I was a kid but didn’t really gave a damn about who belonged to which organization. Just let them loose (in your imagination of course) to bash each other up. I’m pretty sure our Indian shores haven’t had the (mis)fortune of being bombarded with Joe merchandising such as comics either. So my experience in watching the movie is that of a n00b to Joe-lore.

GI Joe 5
The GI Joes

The entire story of the movie can be summed up thusly: GI Joe is a special unit comprising of military personnel from across the world who ‘try to beat up bad guys’. The bad guys are M.A.R.S. Industries, who are contracted by NATO to develop nanobots that can eat through metal. They develop the weapon, and then for some convoluted reason the head of that company plans to steal it from himself while it is enroute to be delivered to NATO from his factory. Why not just make some for himself? Because then you wouldn’t have a big budget movie, dummy. Anyway, he succeeds in stealing the nanobot-equipped warheads from himself, decides to launch them from a secret aquatic base under the North Pole – and it’s up to our ‘average Joes’ to save the world.

Not fake. Look, even that guy behind her is staring.
Not fake. Look, even that guy behind her is staring.

The movie is almost completely CGI. Everything except for the actors is shot on a green/blue backdrop. While the quality of CGI is good, it is quite obvious whenever you look at a scene that it is fake. (Note – not referring to you-know-what in the picture above.) Without the stylistic over-the-top-ness used in the likes of Sin City, GI Joe feels as if you are watching someone else play a video game. Stephen Sommers peppers the movie with bullet-time shots a la ‘300’…except he does it on a ‘grander’ scale using attack helicopters and whatnot.

"Son, this is NOT a serious movie. Please drop that poker face."
"Son, this is NOT a serious movie. Please drop that poker face."

Acting is average at best. Honestly, the batshit insane story does not give anyone room to play around and even think about delivering a serious performance. Nobody seems to have informed this fact to Dennis Quaid though, who miserably drags through every scene as if he’s starring in some poignant war-drama. Many flashbacks in the movie; most of them done in the most juvenile and cheesy manner possible. Rest of the cast is completely in-flow and enjoying working on the movie. Most actors will come out with their reputation pretty unscathed.

Sienna Miller GI Joe movie
Nobody complaining...

Sommers seems to have found a new muse in Sienna Miller. He rivals Michael Bay (and Bay’s fascination with Megan Fox) by ensuring that Sienna Miller is shown in every second frame. Just like Michael Bay, he devotes a lot of time to, erm, ‘close-up shots’. Nobody in the movie theatre complained though. 😉 (Which reminds me , if you want to watch a movie in Delhi, watch it at DT Cinemas if possible. Plush seats, and the whole theatre is practically empty all the time. It’s like watching a movie in your own personal theatre. Food is crap though, and overpriced at that.)

GI Joe 2
Still nobody complaining...

The story, as I said, batshit insane. In a flashback, a soldier is sent into a terrorist bunker to ‘shoot down those bastards’…when an airstrike has already been ordered on the building. Why do you need to shoot someone and then drop bombs on them. Probably just to say you can. So this soldier goes in, sees some weapons experiment being shown on a computer and decides to transfer a webcast on to his pen drive. GI Joe has opened my eyes. I never knew US soldiers carried Kingston pen drives while in the middle of a battlefield in Somalia. When he plugs in the pen drive, he first scans it with Norton AntiVirus. Such dedication is truly commendable. Putting his life in the line of fire, to ensure that his pen drive is virus-free, so that when he gets back to the US of A Pentagon computers don’t get infected.

Or take the scene at the Arctic Circle. So they have a huge fucking military base the bottom of the ocean, with huge towers and shit which nobody seems to have noticed…despite the fact that nuclear submarines regularly patrol the area. No possible explanation is forthcoming, except maybe M.A.R.S. Industries borrowed Harry Potter’s Invisibility Cloak for a while. An epic battle happens between the Joes and the bad guys. Many underwater torpedoes later, the Joes decide to blast the ice directly above the Bad Guy Base. Soon, massive blocks of ice fall to the ocean bottom, crushing the Bad Guy Base. Erm, so why exactly again did the ice fall down like blocks of stone? Isn’t the fact that ice floats on water the whole fucking principle behind icebergs, which was then turned into a multimillion money mint movie called The Titanic?

In one scene, Bad Guys Inc are driving towards Eiffel Tower in a vehicle and plan to fire a nanobot-equipped warhead at it to reduce the monument to dust. The Joes chase the Bad Vehicle, and the amount of destruction they cause simply in pursuit of the vehicle is probably greater than what the Bad Guys put together could ever achieve. Such dedication, you see, to stop the Bad Guys that they readily kill / maim innocent civilians and wreck property in the process.

You don't get it, do you? NOBODY is complaining
You don't get it, do you? NOBODY is complaining.

Many parts of the story are inspired by Star Wars. A clone army similar to the initial batch of Imperial Stormtroopers is created and they are ‘made fearless’ by injecting them with nanobots. (Don’t ask, don’t ask…) The icing on the cake is a Darth Vader lookalike who eventually becomes Cobra Commander, complete with a face mask and rasping voice.

If you watch this movie with a few friends, this unmitigated disaster can be turned into a laugh riot for the sheer cheesiness and stupidity of the whole enterprise. In that sense, it isn’t a lot unlike Snakes On A Plane. So bad, that it’s good.

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Creating customized gifts (part 2) – Myntra.com

In my previous post, I talked about two startups in the field of creating customised gifts online – Dilsebol.com and Pringoo.com. Part 2 of my post is about another such startup called Myntra.com, based out of Bangalore.

Myntra logoOverall rating: 9 / 10
Speed in dispatching items: 7 / 10
Diversity of items on offer: 10 / 10
Item design interface: 9 / 10
Pricing: 8 / 10

Items available: T-shirt, mug, coaster, keychain, mousepad, greeting cards, poster, jigsaw, diaries / notebooks, calendar, watch, pendant, sweatshirt, money bank, sipper, tiles, wine glass, plaques, engraved keychain, letter pad, magazine cover, jewellery box, marble pen & keychain, photo print (on various surfaces), mirrors, cigarette lighter, pen. Check out the complete list along with sub-categories here.

Myntra home

I’ll be frank right at the outset. Out of the three companies reviewed till now, I find Myntra the best. Nobody beats them in the sheer variety of items that they have on offer for customization. And it’s not just the variety, but also the kind of gifts – many of them are truly unique and hatke. You would really want to give or get a gift of the types they have on offer. They also offer customization on a far more varied types of material / surfaces than the other customized gift providers.

Once you narrow down on the gift item you want to give in the ‘Create Product’ page, proceed to the designer by choosing whatever specific type of that item you want to create within that category. Myntra’s design interface is a joy because of its simplicity. No baffling buttons, no broken layouts. All that you have is a simple step-by-step guided process. You also get more control than the others on position, size, and overall look of how the product will look when printed on. Within the designer, a higher number of fonts is available if you want to type in text; however, I would suggest you to stick to making your design as image and then uploading it.

Myntra design interface
Myntra design interface

It’s the little things that make you want to order from Myntra. Any other company – whether a brick-and-mortar store or Myntra’s online competitors – will charge you extra if you want to print on both sides of a T-shirt; Myntra charges a flat rate whether you print on one side or both sides. When you are giving your order, for a small fee you can also specify the item to be a gift, to be couriered directly to the person whom you want to send it to. While I don’t think they’ll gift-wrap the item (duh, they’re sending by courier), they allow you to include a personalized message. When it comes to couriering (whether you choose the gift option or not) you have a choice of three different companies – BlueDart, DTDC, and Aramex. (The Aramex option seemingly can’t be selected though, since clicking on it actually selects BlueDart. Some bug in their code.) Courier charges are extremely reasonable. Curiously, they charge less to send via BlueDart than DTDC! :O

Say you don’t want to design items, only want to buy something. Myntra has a thriving designer community who sell their designs on various gift items for you to buy. None of the other competitors have a thriving design community. They have a design community, but most designs are crap. Myntra has cornered attracted some good designers to its platform!

Douglas Adams references just don't stop, do they?
Douglas Adams references on this blog just don't stop, do they?

I’ll share some of my experiences so far with Myntra. I ordered a jigsaw puzzle (to be sent as a gift), part of which you can see assembled in the image above. I was a bit skeptical how my uploaded image would look when printed on a jigsaw, or heck, how even the jigsaw would feel like – but when I got the finished product it was simply beautiful. I’d chosen this to be sent by BlueDart, and it arrived next day after dispatch date. The only thing I didn’t like was that it didn’t come in a box; just in a plastic package with a cardboard back. Otherwise, this turned out to be an awesome gift item.

Myntra gift 1
Customized pens from Myntra

The most recent items I ordered from Myntra are these customized pens that arrived today. Myntra keeps you informed about your order progress via SMS, and these shipped right on time on 16th September – the deadline they had assigned themselves. (They set a deadline, and most times they deliver before the date they set.) I had asked for this to be shipped by BlueDart but I don’t know why, maybe because this was a large order, they sent it by DTDC instead. DTDC is a bit lax about delivery, so despite the items arriving in Delhi on 17th, DTDC brought to my home only late afternoon on 18th. (I’m sure this wouldn’t have happened with BlueDart.) I ordered these pens as gifts to be given to my schools teachers, but because of this delay on DTDC’s part the only option I have is to go and give these on the day I leave for UK. 😐

Close-up of customized pens from Myntra
Close-up of customized pens from Myntra

To some extent, this is Myntra’s fault, not just DTDC’s. Even when the invoice on the shipped product mentions shipping company as BlueDart, they goofed up and sent by DTDC instead. Why. The. Fuck? When I’m individually paying shipping for each product, I at least deserve to receive the items by the method I want. The pens themselves look classy, and the custom text on them doesn’t seem as if it will come off easily. The boxes they come in seem a bit flimsy though. Anyway, I’m sure my erstwhile school teaches will be delighted. It’s a unique gift item.

Overall, I would say that what makes Myntra stand apart from the crowd are – SMS tracking, delivery options, gift option, wide variety of items with variety in material, reasonable prices, intuitive design interface. When I need to order any customized items in the future, I will continue to prefer Myntra. I might have to pay slightly more than what its competitors charge, but in return I am assured the product quality is going to be good. I would definitely recommend Myntra as the gift / printing solution provider of choice.