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This post shall not pass unnoticed

I don’t know whether you have seen this really innovative music video recently, of OK Go’s This Too Shall Pass, but you should. Nay, must. Haven’t heard of OK Go before? They were the behind that insane treadmill song video (weight-reducing equipment sold separately).

Wasn’t that awesome?! You know this type of setup, don’t you? Must have seen it in countless cartoons – especially old Hanna-Barbera studio toons. That sort of setup, with incredibly complex interactions is called a Rube Goldberg machine. I’ve heard on some places that it’s the world’s largest Rube Goldberg machine attempted so far, but even if it isn’t this has got to be the most awesome so far. I guess OK Go officially displaces Honda’s Rube Goldberg machine ad as the best attempt at this sort of thing so far!

In a sense, the Internet has pioneered and empowered creative people to come up with videos like these. Previously when distribution channels were limited you’d need to make videos really short (for TV commercials, since companies often pay by the second) or at least substantially long enough to be marketed as a DVD. The Internet has a filled a void between the two which allows execution of ideas longer than a short TV commercial, and yet be short enough to capture our attention span.

On that note, also have a look at this commercial…

…and this ‘lip-dub’ video.

The Internet might have given a rise to banal videos of cats doing nothing, but it has also enabled a new generation of creative videomakers to reach out to millions.

PS – To all students back in India attempting their Board exams, I wish you luck! Now that you’ve enjoyed an entertaining break, do get back to studies.

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What a retarded ad, sirji!

Idea Cellular has been a wannabe cellular network provider for a long time in India. They are perennially the ones lagging far behind in the market share race and for good reason – every Idea mobile subscriber will tell you tales how they don’t get any reception unless they stick their head out of a window at a particular angle when taking phone calls.

The sensible thing to do would have been to invest in more mobile towers – real, tangible stuff that would make a difference. Instead, Idea Cellular went for a strategy Microsoft has adopted for years (before Windows 7 happened) – sink lots of money into retarded advertising campaigns. Over the past few years, using Idea Cellular mobile phones has solved various challenging problems such as illiteracy, caste riots, and obesity.

Emboldened by having tackled such grave issues, Idea has now moved on to saving trees, I hear. They have a new campaign called Use Mobile. Save Paper.

Notice something there? Many of the people trying to save trees are doing so by shifting their reading to iPhones! This is a classic case of the left hand not knowing the fact that the right hand is currently busy jacking off. Somebody forgot to tell Lowe Lintas (the agency which created this ad campaign) that Idea doesn’t sell the iPhone on their network.

Pictured: Idea Cellular not selling iPhone in India

I’m not sure whether Lowe Lintas was the agency behind the other commercials, but it seems that their creative team is permanently high from smelling their own farts. Unless, what they actually wanted to say was “Want to save trees? Why sure, just go and buy a highly overpriced device from two of our biggest competitors!”

One of these days, they’ll come out with a commercial saying something along the lines of ‘using Idea Cellular solves the AIDS problem’. The Nobel committee will then say “What an idea, sirji” and give Abhishek Bachchan a Nobel Peace Prize for being a fucking saint and solving every social issue possible using mobile phones.

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