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Creating customized gifts (part 2) – Myntra.com

In my previous post, I talked about two startups in the field of creating customised gifts online – Dilsebol.com and Pringoo.com. Part 2 of my post is about another such startup called Myntra.com, based out of Bangalore.

Myntra logoOverall rating: 9 / 10
Speed in dispatching items: 7 / 10
Diversity of items on offer: 10 / 10
Item design interface: 9 / 10
Pricing: 8 / 10

Items available: T-shirt, mug, coaster, keychain, mousepad, greeting cards, poster, jigsaw, diaries / notebooks, calendar, watch, pendant, sweatshirt, money bank, sipper, tiles, wine glass, plaques, engraved keychain, letter pad, magazine cover, jewellery box, marble pen & keychain, photo print (on various surfaces), mirrors, cigarette lighter, pen. Check out the complete list along with sub-categories here.

Myntra home

I’ll be frank right at the outset. Out of the three companies reviewed till now, I find Myntra the best. Nobody beats them in the sheer variety of items that they have on offer for customization. And it’s not just the variety, but also the kind of gifts – many of them are truly unique and hatke. You would really want to give or get a gift of the types they have on offer. They also offer customization on a far more varied types of material / surfaces than the other customized gift providers.

Once you narrow down on the gift item you want to give in the ‘Create Product’ page, proceed to the designer by choosing whatever specific type of that item you want to create within that category. Myntra’s design interface is a joy because of its simplicity. No baffling buttons, no broken layouts. All that you have is a simple step-by-step guided process. You also get more control than the others on position, size, and overall look of how the product will look when printed on. Within the designer, a higher number of fonts is available if you want to type in text; however, I would suggest you to stick to making your design as image and then uploading it.

Myntra design interface
Myntra design interface

It’s the little things that make you want to order from Myntra. Any other company – whether a brick-and-mortar store or Myntra’s online competitors – will charge you extra if you want to print on both sides of a T-shirt; Myntra charges a flat rate whether you print on one side or both sides. When you are giving your order, for a small fee you can also specify the item to be a gift, to be couriered directly to the person whom you want to send it to. While I don’t think they’ll gift-wrap the item (duh, they’re sending by courier), they allow you to include a personalized message. When it comes to couriering (whether you choose the gift option or not) you have a choice of three different companies – BlueDart, DTDC, and Aramex. (The Aramex option seemingly can’t be selected though, since clicking on it actually selects BlueDart. Some bug in their code.) Courier charges are extremely reasonable. Curiously, they charge less to send via BlueDart than DTDC! :O

Say you don’t want to design items, only want to buy something. Myntra has a thriving designer community who sell their designs on various gift items for you to buy. None of the other competitors have a thriving design community. They have a design community, but most designs are crap. Myntra has cornered attracted some good designers to its platform!

Douglas Adams references just don't stop, do they?
Douglas Adams references on this blog just don't stop, do they?

I’ll share some of my experiences so far with Myntra. I ordered a jigsaw puzzle (to be sent as a gift), part of which you can see assembled in the image above. I was a bit skeptical how my uploaded image would look when printed on a jigsaw, or heck, how even the jigsaw would feel like – but when I got the finished product it was simply beautiful. I’d chosen this to be sent by BlueDart, and it arrived next day after dispatch date. The only thing I didn’t like was that it didn’t come in a box; just in a plastic package with a cardboard back. Otherwise, this turned out to be an awesome gift item.

Myntra gift 1
Customized pens from Myntra

The most recent items I ordered from Myntra are these customized pens that arrived today. Myntra keeps you informed about your order progress via SMS, and these shipped right on time on 16th September – the deadline they had assigned themselves. (They set a deadline, and most times they deliver before the date they set.) I had asked for this to be shipped by BlueDart but I don’t know why, maybe because this was a large order, they sent it by DTDC instead. DTDC is a bit lax about delivery, so despite the items arriving in Delhi on 17th, DTDC brought to my home only late afternoon on 18th. (I’m sure this wouldn’t have happened with BlueDart.) I ordered these pens as gifts to be given to my schools teachers, but because of this delay on DTDC’s part the only option I have is to go and give these on the day I leave for UK. 😐

Close-up of customized pens from Myntra
Close-up of customized pens from Myntra

To some extent, this is Myntra’s fault, not just DTDC’s. Even when the invoice on the shipped product mentions shipping company as BlueDart, they goofed up and sent by DTDC instead. Why. The. Fuck? When I’m individually paying shipping for each product, I at least deserve to receive the items by the method I want. The pens themselves look classy, and the custom text on them doesn’t seem as if it will come off easily. The boxes they come in seem a bit flimsy though. Anyway, I’m sure my erstwhile school teaches will be delighted. It’s a unique gift item.

Overall, I would say that what makes Myntra stand apart from the crowd are – SMS tracking, delivery options, gift option, wide variety of items with variety in material, reasonable prices, intuitive design interface. When I need to order any customized items in the future, I will continue to prefer Myntra. I might have to pay slightly more than what its competitors charge, but in return I am assured the product quality is going to be good. I would definitely recommend Myntra as the gift / printing solution provider of choice.

Categories
Reviews Technology

SMS Gyan – mobile search engine with a difference

I came to know about this startup called SMS Gyan when one of its founders (or someone from their team) emailed me about it. At the outset I would like to point out that this blog post is not a ‘sponsored’ post. I found their concept interesting, so I’m blogging about it. These guys do have some considerable reputation behind them, since they were part of the Economic Times Power of Ideas initiative.

SMS Gyan logoThe concept of SMS Gyan is that while some high-end phones have good web browsers, every goddamn phone has SMS capability. What SMS Gyan tries to do is that it tries to be an ‘answer engine’ instead of a ‘search engine’. I would have brought up WolframAlpha if I was a TechCrunch author, but that I am not. SMS Gyan and Wolfram are different thing and they shouldn’t be confused. SMS Gyan works like this – there are a few specified categories in which you can SMS queries to them, and then it sends you answers related to that. The categories currently available are: encyclopedia, dictionary, acronym, live cricket scores, movie/book reviews, weather, alerts, stock market, gadget price, calorie meter. You can find out exact details on how to format your SMS query on their website, so I won’t bother repeating it. If your phone has a web browser, you can route your query via the SMS Gyan WAP site – but that kinda defeats the whole point of SMS Gyan. The service then sends back pint-sized bits of information on whatever topic you ask it about.

I believe any search engine – whatever kind it may be – should be judged on the basis of the results that it gives. I decided to run some random queries in various categories to test SMS Gyan. I present the results here, with my commentary with [ ] braces.

  1. Encyclopedia
    1. quiz – A quiz is a form of game or mind sport in which d players attempt 2 answer questions correctly. Quizzes are also brief assessments used in education similar fields 2 measure growth in knowledge abilities andor skills.
    2. Kevin Smith – Kevin Patrick Smith is an American screenwriter director as well as a comic book writer author actor. He is also d co founder with Scott Mosier of View Askew Productions owner of Jay Silent Bobs Secret Stash comic novelty store in Red Bank New Jersey. He also hosts a weekly podcast wi.More [I think the message is truncated and you can get more info by sending back a message]
    3. Oompa Loompas – This article uses bare URLs. pls help improve this article by turning bare URLs into proper citations containing all of d information on d referenced works title date publisher publication author so that d article remains verifiable in d future. [This was a big boo-boo. Obviously, it’s capturing details from the Wikipedia page on this topic, but it caught the wrong information.]
  2. Dictionary
    1. quiz – competition in d answering of questions, hoax, interrogate. [Note that this is different from the encyclopedia result. Good!]
    2. whatchamacallit – an object of unknown name. [Not a very common word. I’m impressed it got this one.]
    3. bill gates – Oops no results. [Just testing what happens if I gave a non-dictionary word.]
  3. Books
    1. White Tiger – Amzn Rating: 4.0/5 , Caught in the rooster coop , From The Darkness into the light , Incredible Journey Through A Changing India , Is White Tiger at best a Paper Tiger? , Debut novel about India a fantastically dark read [Crap results basically.]
  4. Movies
    1. Taking of Pelham 123 – Reviewbag says: Sorry, I don’t have reviews for this query–Powered by reviewbag.com
    2. Good Will Hunting Avg Rating: 4.1/5 , First and foremost, Good Will Hunting is a film riding young, exuberant energies , There’s nothing original in this picture, yet it’s intensely likable just the same , You’d never guess this just-off-center movie was directed by indie hero Gus Van Sant , With its sweet soul and sharp mind, it’s one of the most heartening films of the year , This beautifully realized tale is always engaging and often quite touching , Intimate, heartfelt and wickedly funny, it’s a movie whose impact lingers , Thanks to solid performances by Damon, Williams, and Driver, the story glides by on charm , Fairly bursts with the exuberance and youthful energy that must have attended its creation , It’s the individual moments, not the payoff, that make it so effective , Stuffed–indeed, overstuffed–with heart, soul, audacity, and blarney
  5. Acronyms
    1. TAANSTAFL – There Ain’t No Such Thing As A Free Lunch [Impressed that it got this.]
    2. CORBA – Common Object Request Broker Architecture (Object Management Group); Concerned Off-Road Bicyclists Association

I could go on more about results from other categories, but I hope you get the gist of what the service does. Overall, I must say I was impressed with its abstracts on most information snippets that I asked it for. SMS Gyan is not coming up with the answers itself, but merely channeling information from other places online to you. In a situation where you are stuck with no GPRS/EDGE connectivity, or you have a phone which doesn’t have a (good?) web browser, SMS Gyan holds much promise in getting you in the information that you need. They’re also working on some new offshoots such as live event promotion SMS management etc. Yes, there are some glitches in the service – but these are early days yet and I’m sure their team will work on removing these over time.

The concept is extremely simple, yet the fact that a majority of phones in India are not smartphones might mean that SMS Gyan has a product which can actually take off and be successful. Give it a try online (WAP site) or check out the SMS query format.