Categories
Uncategorised

9.9 School of Convergence

The 9.9 group (pronounced as ‘9 dot 9’) – the one behind tech magazines such as Digit and Skoar – has launched a new media school called the 9.9 School of Convergence (9.9 SoC). 9.9 SoC is organizing an event titled Fourth Estate on Career Options in Media. Ranbir Majumdar (editor of cricketnext.com), Karan Makhija (actor, best known for Jaane Tu Ya Jaane Na) and Dr Pramath Raj Sinha (founding Dean of Indian School of business, current CEO of 9.9 Mediaworx, Dean of 9.9 School of Convergence) will be present on the occassion. This conference is going to be held at Chelmsford Club, Raisina Road, New Delhi on 25th July 2009 from 10am to 1pm. The aim of the conference is to provide an idea about the scope of media & entertainment jobs – specifically, new verticals being created by the growth of online media.

9.9 group is one of the leading media houses in this particular vertical and this media college hopes to impart to its students knowledge of how to go about working in this domain. Limited seats are available for the conference, so you need to register beforehand by sending an email to [email protected]. There is also a registration fee of Rs 300 (brunch will be served, included in this registration fee) but if you’re really interested in doing a course in the field of mass communication / media then it would probably be worth it (even if you aren’t thinking right now about joining 9.9 SoC) as a lengthy question and answer session is scheduled – in which you can get your doubts cleared. Both students and parents would find this interaction useful. Key members on 9.9’s leadership team are veterans from media and education industry, so they know a thing or two about what they’re saying.

Categories
Uncategorised

Missing The Point

There’s this ad by Eveready Ultima batteries which has been doing the rounds lately on television. See it if you haven’t already below (most slots don’t show the whole ad).

Eveready batteries flashlight ad

I  thought of mentioning this ad as a good idea gone terribly wrong. The concept behind the advertisement of using flashlights coupled with time-lapse photography is quite unique. No doubt it must have taken the team behind the ad a lot of time to make too. But come on! You’re selling Eveready batteries, not Duracell! I wonder whether this particular ad will make any impact as such. To understand how cool this ad is, you need to understand the basic concept behind it (time-lapse). If you don’t, I’m sure a viewer will dismiss it as a freakish incident they can’t explain. And that’s just the urban viewer! When you’re selling a mass market product like batteries, there really isn’t much scope of ‘being innovative’.

Clearly an ad done by an agency so much in love with the idea that they forgot what they were selling.