You might have seen the new Intel ‘Our rock-stars aren’t like your rock-stars’ campaign on television recently. I find the ad campaign quite amusing. I also felt like praising Intel for highlighting those working behind the scenes to the general public.
Watch the first Intel rock-stars ad
The first ad in this campaign supposedly features Ajay Bhatt, co-creator of the USB standard. Alas, it’s too much to expect Intel to be truthful. Turns out that Intel hired actors to impersonate its ‘rock-stars’ – and that too the actor looks nothing like the actual guy!
I don’t know what Intel was thinking. Sooner or later this fact had to come out. And when it has now, I’m sure this is going to turn into a major public relations disaster for Intel. The whole point of the ad campaign was about showcasing their top researchers. If that’s precisely what they are not doing, the ad campaign loses its sheen.
6 replies on “The Fake Rock Star”
I loved that ad.
Now it’s just epic fail :/
Same here. At first it was so cool, but now that I know the truth it isn’t so any more.
it came as a shock to m…….i couldnt believe it
what are u saying?? really? too bad..i was discussing this ad with my dad an hour ago and i said this is a really cool concept..alas the ad world fooled us yet again..
and the real guy doesn’t look bad at all. Infact, he is quite good looking.
More reasons to use the actual guy rather than an actor.